configure apache passenger for substruct app

Hello ,

   I followed the install instructions using
https://github.com/rubyjedi/substruct

However I wanted to use passenger with apache..

SetEnv PATH
/opt/local/bin:/opt/local/sbin:/usr/bin:/bin:/usr/sbin:/sbin:/usr/local/bin:/usr/X11/bin:/usr/local/mysql/bin
   LoadModule passenger_module
/home/storeapp/.rvm/gems/ree-1.8.7-2012.02/gems/passenger-3.0.17/ext/apache2/mod_passenger.so
   PassengerRoot
/home/storeapp/.rvm/gems/ree-1.8.7-2012.02/gems/passenger-3.0.17
   PassengerRuby /home/storeapp/.rvm/wrappers/ree-1.8.7-2012.02/ruby
   <VirtualHost 192.168.1.10:80>
      ServerName store.exbeta.com
      # !!! Be sure to point DocumentRoot to 'public'!
      DocumentRoot /home/storeapp/substruct/public
      RailsEnv production
       RailsBaseURI /
      <Directory /home/storeapp/substruct/public>
         # This relaxes Apache security settings.
         AllowOverride all
         # MultiViews must be turned off.
         Options -MultiViews
      </Directory>
        CustomLog /var/log/httpd/storesnew.exbeta.com-access_log common
        ErrorLog /var/log/httpd/storesnew.exbeta.com-error_log
   </VirtualHost>

When I try accessing store.exbeta.com it says access denied:

apache logs:

[Sun Oct 21 22:06:28 2012] [error] (13)Permission denied: access to
/site_id.html denied
[Sun Oct 21 22:06:28 2012] [error] (13)Permission denied: access to /
denied
[Sun Oct 21 22:07:13 2012] [error] (13)Permission denied: access to
/site_id.html denied

Can somebody please advise where to look and any changes required in
virtualhost config?

I even gave 775 to /home/storeapp/substruct -

Thanks
Ashok