validating when form labels don't match table fields


I'm using the validates_* functions in my models, but with one model,
I've used different labels in the view than what the real field names
are on the model. I see how to set a custom message with :message but
it always sticks in the model's field name. This would be confusing
when the error message is displayed, and the whole point was to make
the labels a little more tailored to the end user.

Is there any easy solution here?