Using here documents in views

I'm trying to use a here document to define a multiple-line string in a .rhtml file. I keep getting compile errors- "the specified string (by identifier) could not be found before EOF"

I'm trying:

<% my_str = <<MY_END text MY_END %>

I've also tried in seperate ERb blocks

<% my_str = <<MY_END %> text <% MY_END %>

Same problem. Is there a simple thing I need to do?

Thanks a lot.

Hi --

sorted! thank you!