Selling Ruby on Rails to the Masses

I am looking for information about how to sell or pitch the advantages
of Ruby On Rails to businesses from a Web Developers stand point I can
see the great potential of RoR but I need to list these features so I
can then convince other non web developers.

Does anyone have any links or resources to share? Please post em.

No links, but the advantage to them is the same as it is to you... just with a ROI slant.

- You like Rails because you can developer quicker.
- They like Rails because it costs them less cause you can develop quicker.

Etc....