Optimizing Our Results

Marketing on the internet ties together creative and technical aspects
of the Internet, including design, development, advertising,
Internet marketing also refers to the placement of media along
different stages of the customer engagement cycle through banner ads
on specific websites, e-mail marketing. Web 2.0 strategies, search
engine marketing (SEM), and search engine optimization (SEO).
Search engine optimization (SEO) is the process of improving the
volume and quality of traffic to a web site from search engines via
natural, organic, or algorithmic search results for targeted keywords.
Visit the SEO Philippines to learn more of this.
SEO can also target different kinds of searches, including image
search, local search, and industry-specific vertical search engines.
As a marketing strategy for increasing a site's relevance, SEO
considers how search algorithms work and what people search for.
SEO efforts may involve a site's coding, presentation, and structure,
as well as fixing problems that could prevent search engine indexing
programs from fully spidering a site. Learn more about this with the
SEO Philippines
Another class of techniques, known as black hat SEO or spamdexing, use
methods such as link farms and keyword stuffing that tend to harm
search engine user experience. Search engines look for sites that
employ these techniques and may remove them from their indices.
The leading search engines, Google, Yahoo! and Microsoft, use crawlers
to find pages for their algorithmic search results. Pages that are
linked from other search engine indexed pages do not need to be
submitted because they are found automatically.
Some search engines, notably Yahoo!, operate a paid submission service
that guarantee crawling for either a set fee or cost per click. More
information about this with the SEO Philippines.
Such programs usually guarantee inclusion in the database, but do not
guarantee specific ranking within the search results. Yahoo's paid
inclusion program has drawn criticism from advertisers and
competitors.
Google offers Google Webmaster Tools, for which an XML Sitemap feed
can be created and submitted for free to ensure that all pages are
found, especially pages that aren't discoverable by automatically
following links. For more information about SEO, then visit the SEO
Philippines at http://www.myoptimind.com for more details.