Wow, Joe, the only way to make this post any fishier would be to print it out and actually
staple it TO a real fish.
Let’s leave aside whatever your actual reason for wanting a three-year-old Craigslist clone
might be for the moment, and instead focus on the “project”. Here’s the website:
complete with an EIN for a supposed 501c3 that’s either fake or so new the IRS hasn’t
loaded it into their databases (http://www.irs.gov/charities/article/0,,id=249767,00.html) yet.
Taking a look at the “contributor wish list”, we note Mr. Luckow is listed there; surely such
a significant addition to the project - your post says he’s on board - would merit an update.
Then we read the “business plan” (eye-bending caps preserved from original):
CAN FOUNDATION WILL RAISE CHARITABLE CONTRIBUTIONS TO SPONSOR
A $10 MM PRIZE FOR THE FIRST NON-TOXIC ANTIVIRAL CURE
TO END HIV/AIDS IN A GLOBAL ERADICATION PROGRAM
TO ELIMINATE HIV/AIDS FROM THE HUMAN GENOME
Again, you’d think that going from a plan to raise contributions to sponsor a prize for people
to cure HIV to “clinical trials with Google.org” (oddly, not listed on http://www.google.org/projects.html#tab=health)
would merit a site update.
We’ll skip over the more Time Cube-ish parts of the plan - the benefit concert, the cell phone that doubles as
a nebulizer, the solar-powered Internet-enabled homes for Haiti, etc - and focus on the
mysterious Mr. Brando Bronzino. (sometimes Brandon Bronzino, for example here:
Amazingly, CAN’s SEO is so good that their business plan comes up first on a Google search
for “Brando Bronzino”. Truly remarkable, given that he created the Rock And Roll Hall of Fame.
… or wait, perhaps not? Odd that none of the information I could find mentions him. I did find this:
Oddly, despite the page’s claim of having “many collectors in society of the cultural elite”, Mr. Bronzino’s
work doesn’t appear to be documented anywhere accessible from the Internet. Perhaps it’s simply too
We also note the amazing Artists Movie Group, which remarkably sent a representative to a
not-mentioned-anywhere Forbes Film Finance conference two years before it was founded.
Visiting their website (http://www.artistsmoviegroup.com/?page_id=10), we find MOAR SHOUTING and
some seriously handwavey “non-contractual first look choice” connections.
Skimming farther down the Google results for Mr. Bronzino, we find Songbook.com:
Here again, a wall of text; more vague claims; more grand plans - and more temporally-challenged
editing, since the “Revenue Model” section is entirely future-tense while the “Server Infrastructure”
(waaaaay down) talks about 4500 servers producing (present-tense) 100 Gb of traffic. In another
odd coincidence, the infrastructure description exactly matches Myspace:
Finally, a small additional matter: the last bit about collecting a percentage of charitable donations.
Turns out this isn’t actually illegal, but it is regarded as unethical by some: