Using Rails to Kill Your Signup Forms

Even though the gradual engagement meme has been around for a while, and everyone just hates signup forms, they just seem to keep popping up like a bad habit. My site, Newsforwhatyoudo.com was one of the guilty parties. We saw users coming back to the site repeatedly, but not signing up. The percentage that looked at the signup form and then bolted was uncomfortably high. It was time to kill the signup form. This blog post documents how we implemented gradual engagement using Ruby on Rails and restful authentication.

For the full article, see

http://blog.henriquez.net/2009/08/kill-your-signup-form-with-rails.html

logan wrote:

Even though the gradual engagement meme has been around for a while, and everyone just hates signup forms, they just seem to keep popping up like a bad habit. My site, Newsforwhatyoudo.com was one of the guilty parties. We saw users coming back to the site repeatedly, but not signing up. The percentage that looked at the signup form and then bolted was uncomfortably high. It was time to kill the signup form. This blog post documents how we implemented gradual engagement using Ruby on Rails and restful authentication.

For the full article, see

http://blog.henriquez.net/2009/08/kill-your-signup-form-with-rails.html

+1

I actually ran into this recently with http://www.open.collab.net/servlets/TLogin. Why would anyone require a signup form for downloading open source software. That was so annoying to me I simply refused to sign up and found another solution.

MySQL.com is also a little annoying in this regard, but at least they have a link to bypass the signup to get to the actual download.

http://dev.mysql.com/get/Downloads/MySQL-5.1/mysql-5.1.40-osx10.5-x86_64.dmg/from/pick