If you want it formatted this way all the time, you might also want to consider setting a format in Time::DATE_FORMATS via an initializer.
In your case, you'd drop this code into a file in config/initializers (say, date_formats.rb):
Time::DATE_FORMATS[:default] = "%A %d %Y at %H:%M:%S"
That should be close to what you want - look at the docs for strftime for more of the % symbols.
--Matt Jones